How Much Does SEO Cost in 2021? SEO Pricing


How Much Does SEO Cost in 2021?

Answer: A managed local SEO plan can cost anywhere from $700/month to over $2,000/month depending on the scope of services, the size of the website, and the experience of the provider that was hired to perform SEO services.


How much should I pay for SEO Services?

So, you’re looking for how local SEO services are priced by agencies. In this short blog post we’ll answer this very question, and if you’re looking for custom pricing, you can scroll down to the bottom and request an SEO pricing quote which will give to you over a quick 10-min call.

Our SEO services start at $1,000/month.

When it comes to choosing an SEO online marketing partner and implementing SEO strategies, you’ll likely want to know how much it costs.

We’ll break down the average cost of SEO in 2021, so you know what to expect to pay to work with a top SEO partner, like Stellar Marketing.

Let’s take a deep dive into the world of SEO pricing!


SEO Pricing Models Provided By Agencies


How Much Does SEO Cost in 2021



  • Project-based SEO Package

Project-based SEO packages have a clear beginning and end that’s set before the project begins. Project-based SEO is most common in on-site audit & technical SEO analyses because this type of work requires less ongoing maintenance than content and link building.


  • Hourly SEO

Hourly SEO consulting services provided by SEO consultants and high-performing SEO agencies are great for businesses who want to build a strategy for which they will execute on internally. Hourly SEO consulting ranges from $45/hr (typically overseas) to $850/hr in North America.


  • Monthly Retainer-Based SEO

Retainer-based SEO is one of the more common SEO pricing structures that we use in our digital marketing agency. The client agrees to pay the agency a monthly (or other intervals) fee for a set list of SEO deliverables. Monthly retainer-based SEO services give the agency ample opportunity to prove their worth (or otherwise).


Why is SEO important in 2021?


Why do you want to rank at the top of search results? The answer is very simple.

Since 75% of people don’t look past the first page of first results. This means that if you want more customers/clients/patients to find and contact your business, you need to rank in top search results for keywords and phrases related to your business.

Matter of fact, you want to rank on the top three links because they get most of the clicks.

Research shows that the first page of organic search results has a 71% click through rate (CTR), while pages two and three have a combined CTR of only 6% — a drastic decline from the first link.

So the point is..if you want more clicks to your website or landing page, you need to be on top of the search engine results page.


How much should you spend on SEO services?

There are several  factors that influence the amount you will pay for SEO services. These include:


  • Industry Competitiveness

If you operate in a highly competitive industry like e-commence for example, you will need to invest more money in SEO services in order to see results- especially for national brands. This is because you must create more relevant pages and better content on your site to build up your domain authority and outrank competitors for search terms related to your national business.


  • How Many Services You Offer

By the same token, if you have multiple services you want to promote via  SEO originally, it will cost you more money. In order to target more service keywords, you will need to invest more in your SEO campaign to see results for the services you want to rank for.

For example, you will need to create separate pages for each of the services you want to promote and even blog posts for these services that have internal and external links.


  • One Location or Multi-location

This only applies to local SEO services.

If your local business operates in multiple locations, you can expect to pay more to optimize each location because each location will have either a dedicated page or sometimes a dedicated website. It takes more time and resources to help your local listings rank for each location, so local SEO will cost more when your business has several locations.

A great example is a DSO (multiple group dental offices).


Google My Business Management Pricing

How Much Does SEO Cost in 2021


Google My Business is a free tool offered by Google. Each local business is highly encouraged to claim their business on Google My Business so that they can appear on Google Maps when people are looking for their services locally.

With Google My Business, you can also add photos to give people an inside look at your business and manage and respond to reviews to build social proof and customer loyalty.

At Stellar Marketing, all our local SEO plans include Google My Business setup, optimization, and monthly reporting to help you reach even more local customers.

There are never any hidden fees with us.

We want you to know, up front, what you get with each one of our SEO pricing plans.

This will help you make a well-informed decision and know what to consider when comparing the value of any SEO services package.

Comparing an SEO package price with other services is an essential step in the purchasing process, and it can also help you choose the right SEO specialists for your business.


Final Note

Your understanding of search engine optimization prices will empower you to make better decisions when hiring an SEO company.

If you’re ready to explore your options for professional SEO services for your B2B business or B2C business, reach out and speak with one of Stellar Marketing SEO experts. We’re ready to give you a quote and help you get your business found online.

At the end of the day, your business needs to decide what’s most important to you. Do you have the capital, foresight and patience to see an SEO program to fruition?

Are you aware that a proper SEO program is “never done” and requires constant care and attention? Or, are you the type of business owner that panics when the phone isn’t ringing off the hook within 90 days?

If that’s the case, you’re likely better of running some form of social media marketing or PPC advertising campaign which is a little more effective in the short term.

Regardless, digital marketing services in 2021 is not a luxury; it’s a necessity.


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