Copywriting Examples for Google Ads
Copywriting Examples for Google Ads
The best performing Google Ads copy is always developed with some fundamental classic marketing and advertising principle in mind.
The principles that have proven themselves effective over time (meaning multiple generations) all share two important characteristics:
- They derive from a fundamental understanding of human psychology.
- They transfer easily when new platforms and technology emerges.
Here are my 4 top tips that I encourage you to test today:
1) Include Numbers or Statistics in Your Headlines
Although this can be a remarkably effective way to make your ads stand out, it should be used carefully. Take a look at above copywriting example, we includes #1 and 24/7 support. We noticed that google ads that have numbers perform better:
2) Include Emotional Triggers in Your Ads
Nothing spurs people into action like a powerful emotional response – especially online. This principle is what makes clickbait so effective; people read something, experience a strong emotional reaction to it, and then click through.
This technique is one of the most powerful at your disposal when writing PPC ad copy.
3) Mirror the User’s Objective
When you sit down to write your ads, think of the user and what they want to accomplish – then phrase your ads in a way that directly appeals to this desire.
Nobody clicks on an ad because they think, “Wow, what a cool ad.”
They click ads because they want to accomplish something and solve a problem. To this end, one of the most effective copywriting strategies at your disposal is to mirror the user’s goal in your ad copy.
4) Focus on the Benefits
Nobody cares about why your company is supposedly awesome.
They only care about how you can make their lives easier and if you can solve their problem- period, end of story!
Writing great PPC ads takes time and practice. However, by following the tips above and avoiding the mistakes of others, you can improve the quality of your ads (and your click-through rates, and your Quality Scores…) faster and see a greater return from your ad spend.
At the end of the day, you will need to TEST, TEST and TEST some more because nothing will be more accurate than the numbers: CTR and Conversion Rate are the 2 main KPIs I look for!
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